Education & Training.
Education and training is a huge part of our mission at Crucible. Whether it’s hosting talks, writing presentations and papers or developing and producing category or brand training sessions, we make complex information accessible.
Education and training is a huge part of our mission at Crucible. Whether it’s hosting talks, writing presentations and papers or developing and producing category or brand training sessions, we make complex information accessible.
TALKS & EDUCATION
From writing papers on non-alcoholic spirits to curating a set of talks for Diageo World Class on the building blocks of flavour in spirits, education is at the core of what we do.
BARTENDER ENGAGEMENT
Practical learning and experimentation is the best way to engage bartenders and help them understand and interact with your product and is a great tool in brand advocacy.
How our education sessions work.
WHO ARE THEY FOR?
We have run sessions for brands such as Jameson, Grand Marnier, Crystal Head, Belvedere, Bulleit, Absolut and Jagermeister. You don’t need to be a brand to host one though, we’ve run sessions for bars, distilleries and events companies too.
HOW DO THEY WORK?
When bartenders come to Crucible we put on a show. We use each piece of equipment in the lab to explore a different aspect of our chosen spirit, creating four drinks for everyone to try.
I STILL DON’T GET IT…
Once we have been through all the equipment and tried the drinks, we then set the bartenders loose on the equipment with a whole bunch of ingredients to make a drink of their own design.
BUT WILL WE GET TO USE A ROTOVAP?
Yes.